Operation Save a Life campaign kicks off to keep West Michigan families safe

Did you know three out of five home fire deaths result from fires in properties without working smoke alarms?  More than one-third (37%) of home fire deaths result from fires in which no smoke alarms are present.  The risk of dying in a home fire is cut in half in homes with working smoke alarms.

Michigan Civilian Fire Fatalities (from the United States Fire Administration)

  • Currently, Michigan ranks #2 in the country for civilian fire fatalities
  • As of 12/31/2014, West Michigan accounted for 26% of the state’s civilian fire fatalities
  • Fire fatalities are affecting older adults (those over 65 years) and younger children (those under 14) at a faster rate compared to any other age group.
  • Since 2012, Michigan fire fatality numbers have been the worst, not seen since 1999.

Operation Save a Life

Kidde and WOTV 4 Women are proud to partner together on Operation Save A Life — a public service campaign designed to educate consumers and raise awareness about the dangers of fire and carbon monoxide poisoning. Since 2002, Kidde has donated more than 1 million smoke alarms to participating fire departments for installation in area homes as part of this program.

In addition, each area specific ABC-affiliate creates safety vignettes that air during the campaign. Our hope is that these educational messages combined with Kidde product donations and informative product displays in retail stores across the country will help save lives.

Kidde donated 2,500 smoke alarms and 500 carbon monoxide alarms for installation by fire departments and other trained professionals in select homes throughout West Michigan.  Each type of alarm contain a 10-year sealed battery for worry-free protection.

You can follow the Operation Save A Life conversation via #OpSaveALife and by liking Kidde’s Facebook and Twitter pages.

Learn more: http://www.kidde.com/IntheCommunity/Pages/OperationSaveALife.aspx


Kidde is a leading manufacturer of residential smoke alarms, carbon monoxide (CO) alarms and fire extinguishers. It has been delivering advanced fire-safety technology since producing the first integrated smoke detection and carbon dioxide extinguishing system in 1917. Kidde is a part of UTC Building & Industrial Systems, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. For more information, visit http://www.kidde.com/ or follow @KiddeSafety on Twitter (https://twitter.com/KiddeSafety).

For more information on Operation Save A Life or to find out how to get a smoke detector or carbon monoxide detector installed into your West Michigan home contact us:

Email:  escape@wotv4women.com


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